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| Mail or Telephone Order Merchandise Rule Guide | 1/11/2008 | The FTC’s Mail or Telephone Order Merchandise Trade Regulation Rule (the "Rule") applies to most goods a customer orders from the seller by mail, telephone, fax, or on the Internet. |
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| National Do Not Call Registry | 1/11/2008 | Starting January 1, 2005, telemarketers and sellers are required to search the National Do Not Call Registry at least once every 31 days and drop from their call lists the phone numbers of consumers who have registered. |
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| Internet Auctions: A Guide for Buyers and Sellers | 1/11/2008 | Whether you’re a buyer or a seller, understanding how Internet auctions work can help you avoid most problems. Download this guide for additional information. |
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| Introduction to Marketing for Small Business | 1/11/2008 | One of the greatest needs of managers of small businesses is to understand and develop marketing programs for their products and services. Small Business success is based on the ability to build a growing body of satisfied customers. |
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| Sales Prospect File | 1/11/2008 | The best log for use by salespeople in industries where sales are made through incoming calls and during advertising campaigns.
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| Securing Your Server: Shut the Door on SPAM | 1/11/2008 | Your organization probably handles lots of Internet traffic every day — both to and from your clients and customers. The settings of your network servers may open your system to misuse. Download this guide for additional information. |
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| National Do Not Call Registry FAQs | 1/11/2008 | The National Do Not Call Registry is a list of phone numbers from consumers who have indicated their preference to limit the telemarketing calls they receive. The registry is managed by the FTC, the nation’s consumer protection agency. |
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| Researching Your Market | 1/11/2008 | This publication provides an overview of what market research is and how it's done. It introduces inexpensive techniques that small business owner-managers can apply to gather facts about their customers and the people they'd like to have for customers. |
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| E-Commerce Business Guide: Selling Internationally | 1/11/2008 | Businesses that sell online can potentially reach billions of customers in every country of the world. That presents new challenges to sellers who have never shipped overseas and may have little experience with the taxes, duties and customs laws involved. |
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| Amendments to the Telemarketing Sales Rule | 1/11/2008 | The Federal Trade Commission (FTC) has amended the Telemarketing Sales Rule (TSR) to give consumers a choice about whether they want to receive most telemarketing calls. |
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| Business Guide to Online Advertising | 1/11/2008 | Many of the general principles of advertising law apply to Internet ads, but new issues arise almost as fast as technology develops. This booklet describes the information businesses should consider as they develop online ads to ensure compliance. |
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| Advertising & Marketing on the Internet | 1/7/2008 | These rules and guidelines protect businesses and consumers, while maintaining the credibility of the Internet as an advertising medium. The Federal Trade Commission (FTC) has prepared this guide to give you an overview of the laws it enforces. |
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| Advertising Practices-FAQs | 1/11/2008 | You recognize the value of advertising in building your brand and growing your business. But what are the guidelines to ensure your advertising complies with the law? This publication answers FAQs about 'truth in advertising' regulations. |
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| Complying with the Telemarketing Sales Rule | 1/11/2008 | This legislation gives the FTC and state attorneys general law enforcement tools to combat telemarketing fraud, give consumers added privacy protections and defenses against unscrupulous telemarketers, & help consumers determine legitimate telemarketing. |
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| Creative Selling: The Competitive Edge | 1/11/2008 | An important ingredient in the successful retail or service business is good selling. Without it, many sales are lost -- sales that may mean the difference between success and failure. This publication tells you how to become creative sales people. |
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| Caller ID Information | 1/11/2008 | As of January 29, 2004, telemarketers must transmit Caller ID information in order to comply with the Telemarketing Sales Rule (TSR). This information will help consumers choose which sales calls they want to take. |
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| CAN-SPAM Act Business Guide | 1/11/2008 | The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act), effective Jan. 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. |